International ride-hailing service inDrive partnered with us to localize their global campaign for the Kazakhstani market. While the core concept was established, our task was to craft culturally tailored characters, scenarios, and dialogue that would resonate with local audiences.

We scripted real-life situations, selected actors, and finalized filming locations. We produced three videos and photography for key visuals. The campaign launched across both digital and offline channels – appearing on outdoor billboards in cities across Kazakhstan.

JAS

Anna Gracheva — project manager 

Alena Che — Creative Director

Margarita Gorbacheva — creative producer

Daria Pitirimova — Production Director

Vladislav Lukinov — photographer

Alua Ihsanova — copywriter